Rider Alert USA helps its UK counterpart win a major International Road Safety Award

RICHMOND, Va and London UK, October 24, 2011. CRASH card, the UK cousin of the successful, US Rider Alert motorcycle safety program was awarded the Prince Michael International Road Safety Award at the famous Ace Café, in London this week.

The Prince Michael International Road Safety Awards recognize achievements and innovations which will improve road safety. Each year the most outstanding examples of international road safety initiatives are given public recognition through the Awards scheme.

Members of the British media along with the committee of the UK Ambulance Motorcycle Club, who created the program, experienced Paramedics, road safety officers and groups who have championed the program from around the UK attended the official award presentation to meet representatives of the Prince Michael International Road Safety Awards.

Celebrity motorcyclist Charlie Boorman also attended to lend his support and congratulations. Mr Boorman circled the globe on a motorcycle with Hollywood star Ewan McGregor for the shows "Long Way Down" and "Long Way Round"

Chairman of the UK Ambulance Motorcycle Club Paramedic Ian Burrell said: "Thanks to the efforts of teams across the globe CRASH card has grown significantly in the last year. The public response to the scheme has always surprised us and the support it has received has been overwhelming. It came as wonderful surprise to learn that the club and the program has been awarded a Prince Michael International Road Safety Award for 2012."

"Paramedics have the skills and training to begin treating a complex range of injuries straight away, and the information contained on the CRASH card can only lead to better care for patients. We encourage every biker to get one."

Rob Lawrence, Chief Operating Officer of the Richmond Ambulance Authority and USA lead for Rider Alert said 'To see this global motorcycle safety program being recognized in this way is a tremendous achievement, and although Rider Alert USA is only six months old, we have been able to see the results such a safety initiative brings to both Riders and First Responders alike. Although we weren’t able to be in London for the presentation of the prestigious award we were able to send a video message of congratulations to the UK team'

Presenting the award, Adrian Walsh director of Road Safe, the organization which organizes the awards on The Prince’s behalf said: "Correct post-crash care is a vitally important – these cards are a great help to those who deliver that important first line help at the crash scene".

Lawrence added, 'We are very proud to be associated with CRASH card and be the international arm to their program that helped secure this superb award'

The CRASH card scheme has been very successful, both in the UK and in the USA where it is known as Rider Alert. In 6 months the Richmond Ambulance Authority a leading Ambulance services in America, along with its sponsors and public safety partners have distributed 125,000 Rider Alert Cards. In the UK since the schemes initial launch in 2009 over 360,000 CRASH Cards have been produced.

Information on the US rider Alert program can be found at and the team message of congratulations can be viewed by visiting You Tube and searching 'RideralertUSA'